IBM Way insights into the world"s most successful marketing organization by Buck Rodgers

Cover of: IBM Way | Buck Rodgers

Published by Harper & Row in New York .

Written in English

Read online

Subjects:

  • IBM company -- États -- Unis,
  • Entreprises, Grandes -- États -- Unis

Edition Notes

5

Book details

StatementF.G. " Buck" Rodgers with Robert L. Shook.
ContributionsShook, Robert L.
The Physical Object
Paginationxiv, 235 p.
Number of Pages235
ID Numbers
Open LibraryOL22190118M

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May 26,  · THE IBM WAY is a book by Buck Rodgers, VP marketting of IBM. This is a must read book for all professionals, who want to enter into the field of marketting, human relations or other processes, as managers in future.

It tell us the inside story about the building blocks which laid the firm foundation of the Big Blue, which is IBM, today, the /5(8). Apr 05,  · Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements.

He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could. The IBM Way book. Read 3 reviews from the IBM Way book largest community for readers.

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I read this /5. The IBM Way (Insights into the World's Most Successful Marketing Organisation) Buck Rodgers with Robert Shook Harper and Row, Pub ISBN (pbk) I picked up this book at a used book store.

Although a little old, it was interesting for me as a programmer. The author, Buck Rodgers was the VP for Marketing for IBM for 10yrs, till he. Mar 29,  · The IBM Way book. Read reviews from world’s largest community for readers. IBM is one of the greatest sales and marketing organizations ever assembled.

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